Check out this amazing video from Vanity Fair that features movie marketing expert and creative director Jessica Fox as she takes us to a journey of creating a successful movie trailer. A movie trailer that gets audiences charged up towards the movie and into a theater to watch it.
From the collaborative process that takes place between filmmakers, studios and creative agencies to audience testing, she breaks down how each play a role in deciding how much is shown, what stories are told, and why trailers tease missing scenes from the film’s final cut.
There’s an art to making a grand movie trailer. Sometimes they can make a bad or average film look fabulous! Sometimes the trailers are better than the movies itself. I love watching trailers they are a fun thing to do on them own, I’m one of those people that hates missing the trailers before a movie starts in the theater, I have to be there to watch every trailer.
Anyway, if you want to know about what goes into creating a trailer, watch the video below!
