With the amazing amount of news circulating around the internet about the new console wars, there’s no doubt that both next-gen consoles have their pros and cons. While Sony has the games, Xbox has a more user-friendly way. Sony centers on next-gen possibilities and Xbox focuses on its label as a whole. It’s exciting to see each ones’ plan this time around as there is definitely more to take in than there was when the current consoles came out. But the question appears; Who’s going to be the winner?
A leading SEO marketing firm The Hoth did the complicated math and did all the research and analyzing Google Trends data throughout 2020 to find out who may be the winner based on their reputation. A lot of the interest has topped in the last month since both consoles’ prices being told as well as their release dates. As the heading suggests, it’s projected that the Xbox Series X will surpass the PlayStation 5. But by how much exactly? They estimate that it’ll be a 2:1 win for the Xbox console, which seems impossible because of all the mainstream Sony fan base and exclusive games, but hey its the numbers not us.
CMO of The Hoth, Clayton Johnson had this to say about their findings,
“It’s been seven years since the last console war and statistics indicate that Sony was by far the big winners, selling twice as many PS4s as Microsoft did Xbox Ones and if this trend data is anything to go by, it looks like the pattern will be reversed, at least for the first Christmas.” and continued “With video games now one of the biggest forms of entertainment in the world, it is essential for us as an SEO firm to stay up to date with the latest video game trends, and I’m really excited to see what this new generation has in store and what the wider influence on society will be.”
I do think it’s exciting to see that Xbox is the leader right now or in the numbers for now. I personally like their marketing strategy because it doesn’t concentrate explicitly on moving gamers to next-gen quickly. While Sony may have some steller games on the way, during a pandemic it can be hard for players to find the money to use on a new gaming console when there are more pressing duties they have in their lives and got the priority over. Xbox realized this early on and knew that what its gamers wanted was to know that Xbox had their backs whether they could upgrade the console right away or not, and that really means something for me.
If you’d like to want to more about The Hoth and their findings, click here!