Home Featured Elon Musk Reviews Apple’s Vision Pro: Why He’s Not Impressed

Elon Musk Reviews Apple’s Vision Pro: Why He’s Not Impressed

by William Linden
elon musk vision pro

At its highly anticipated developer conference held in June, Apple (AAPL) made waves in the tech world by unveiling the Vision Pro, a cutting-edge mixed-reality spatial computing headset that represents the tech giant’s bold foray into the burgeoning virtual reality sector. With a hefty price tag of $3,500, the Vision Pro aims to redefine the immersive computing experience for users.

Since its recent release, the Vision Pro has sparked a flurry of excitement, with an increasing number of videos surfacing online showcasing individuals utilizing the device in various real-world settings, from leisurely strolls down city streets to behind-the-wheel experiences.

Renowned analyst Dan Ives of Wedbush expressed his insights back in June, highlighting the Vision Pro as a pivotal advancement for Apple into the realm of artificial intelligence. He predicts a substantial price reduction to $1,500 by 2025, which could potentially broaden the device’s appeal to a wider consumer base.

Anticipating the future evolution of the Vision Pro, Ives envisions upcoming iterations to be not only lighter but also more affordable, thus enhancing accessibility and adoption among users from diverse backgrounds.

In terms of sales projections, Ives forecasts that Apple will move approximately 600,000 units of the Vision Pro in the current year, with sales expected to soar past the one-million mark by 2025.

Looking ahead, Ives emphasizes Apple’s strategic vision, foreseeing seamless integration between the Vision Pro and other Apple ecosystem devices in the years to come. He anticipates a surge in consumer AI applications spanning various domains such as healthcare, fitness, sports content, and autonomous functionalities.

Despite the buzz surrounding the Vision Pro, notable figures like Tesla (TSLA) CEO Elon Musk have tempered their initial enthusiasm. Musk, in a candid revelation, shared his impressions of the device, indicating that it left him underwhelmed.

“I tried Vision out, but it didn’t blow me away,” Musk conveyed in a post on X. Drawing parallels to the early iterations of the iPhone, he hinted at a trajectory of refinement and improvement, suggesting that future iterations might hold greater promise.

Indeed, while the Vision Pro may not have yet achieved universal acclaim, it represents a significant milestone in Apple’s relentless pursuit of innovation and its commitment to shaping the future of immersive technology.

“I tried Vision out, but it didn’t blow me away,” he wrote in a post on X. “iPhone 1 wasn’t great either. Lower utility than alternatives, all things considered, but by iPhone 3 it was unequivocally the best ‘smartphone.’

Deepwater’s Vision Pro, likened to the iconic iPad by industry observers, isn’t eliciting unanimous praise, mirroring the tepid reception experienced by certain game-changing Apple innovations in the past.

Andrew Murphy of Deepwater shared his insights on Wednesday, suggesting that while the Vision Pro possesses promise, it falls short of the groundbreaking impact of devices like the iPhone. “On the spectrum of revolutionary Apple products over the past 25 years, Vision Pro lands somewhere in the middle,” he remarked.

Comparing it to the iPhone’s immediate functionality and allure, Murphy draws parallels to the iPad, citing its less overt utility. He anticipates that the Vision Pro’s revenue trajectory will mirror that of the iPad, constituting a notable portion of Apple’s earnings over the coming decade, albeit not reaching the scale of the iPhone.

Murphy’s assessment is underpinned by several challenges impeding widespread adoption. Chief among these obstacles are concerns surrounding price, weight, and battery life, compounded by usability issues for wearers of glasses. While acknowledging the device’s awe-inspiring entertainment capabilities, he notes frustrations with productivity tasks.

Moreover, Murphy points to fierce internal competition within Apple’s ecosystem as a significant hurdle. Despite spending an extensive 48 hours testing the device, he remains uncertain about its distinct value proposition compared to existing Apple products. The absence of clear, compelling use cases leaves him questioning its superiority over alternatives such as the iPhone for on-the-go tasks, the Mac for prolonged work sessions, and the Apple Watch for fitness activities.

However, Murphy remains optimistic about the Vision Pro’s future, echoing the evolutionary trajectory of previous Apple devices towards enhanced functionality and form factor refinement. He foresees the Vision Pro evolving into a sleeker, more versatile device over time, heralding the era of spatial computing.

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