Yesterday’s Dragon’s Dogma 2 showcase by Capcom was a whirlwind of revelations for eager fans. Not only did enthusiasts finally get a confirmed release date for the highly anticipated sequel in the action role-playing game genre, but they also received news that Dragon’s Dogma 2 would mark Capcom’s foray into the realm of $70 games.
The pricing details unveiled during the showcase indicated that the standard editions for the PS5, Xbox Series X/S, and Steam versions of the game would all bear a $70 USD price tag. For those craving a bit more, the deluxe edition could be acquired for a slightly higher price of $80.
This pricing strategy is a notable shift for Capcom, known for abstaining from the $70 price point despite the industry-wide trend over the past three years. Even with the release of titles like Street Fighter 6, the company stuck to the traditional $60 pricing model. However, it seems that with the impending launch of Dragon’s Dogma 2 on March 26, 2024, Capcom is ready to test the waters of the $70 price bracket.
The decision to embrace this higher price point aligns with Capcom President Haruhiro Tsujimoto’s earlier sentiments. In a statement made at the Tokyo Game Show in September, Tsujimoto expressed his belief that video game prices were “too low.” He argued that the industry needed to adapt to the increasing development costs, which have surged about 100 times higher than the Famicom era. According to Tsujimoto, raising game prices was not only a necessity but a “healthy option” for the business.
Tsujimoto’s perspective on the matter emphasized the need to keep up with rising development costs and wages in the industry. He dismissed concerns about economic slumps affecting game purchases, asserting that high-quality games would continue to sell, much like other entertainment industries during challenging economic times.
Dragon’s Dogma 2 joins the ranks of recent $70 games, following in the footsteps of titles like Starfield and The Legend of Zelda: Tears of the Kingdom from Nintendo and Microsoft. This year alone has witnessed the release of other $70 gems like Forspoken, Dead Island 2, Hogwarts Legacy, and Wild Heart.
As fans eagerly await the arrival of Dragon’s Dogma 2 on March 26, 2024, on Xbox Series X/S, PlayStation 5, and Steam, the $70 price point discussion continues to evolve within the gaming industry, marking a significant shift in pricing strategies.