Coke knows that its soda caps often end up as plastic waste. So it’s trying to curb the problem by tethering them to the bottle, at least in the United Kingdom.
Earlier this week, the British arm of the beverage company announced that it has started rolling out new versions of its plastic bottles. The new bottles feature an attached cap, a design that is supposed to make it easier to recycle the whole package at once — and keep caps out of the trash.
Plastic bottles of Coke, Coke Zero Sugar, Diet Coke, Fanta, Sprite, and Dr. Pepper should all have attached caps by early 2024, the company said. The transition only applies to UK bottles.
“This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind,” said Jon Woods, general manager at Coca-Cola Great Britain, in a statement Tuesday.
Coke’s latest move in the UK is part of its global “World Without Waste” initiative, which lays out a 2030 goal of helping to collect and recycle empty bottles or cans for each one the company sells. It also plans to make its cans and bottles with 50% recycled material by 2030, and to make packaging 100% recyclable by 2025.
“Whether their plastic caps are tethered or not, the company still produces billions of throwaway plastic bottles every year, harming our environment, our communities, and our climate, and impacting our health,” said Graham Forbes, global plastics project lead at Greenpeace USA.
Rather than focus on recycling, an imperfect solution, many environmentalists advocate a switch to reusable containers.
“If they truly want to solve the plastic and climate crisis, Coca-Cola must focus on reducing plastic by doubling its reuse and refill packaging target to 50% by 2030,” said Forbes.