Invitations went out today, solidifying what has been the rumored date for Apple’s flagship event. Insiders expect to see the iPhone 14 and Apple Watch Series 8.
The event, as has been the case for the past few years, will be streamed live from Apple Park at the company’s Cupertino, CA headquarters and will be open to a limited number of in-person attendees like the last Apple event.
While the tech company’s iconic event typically takes place on the second Tuesday in September, this year’s will be a week earlier and on a Wednesday. As Bloomberg’s Mark Gurman speculated, this might be to give the press an extra day to travel after the Labor Day long weekend. But why is it taking place a week earlier than usual? Perhaps for more time to juice sales before the end of the fiscal fourth quarter, according to Gurman.
— Greg Joswiak (@gregjoz) August 24, 2022